About Innové Couture
Minimalism and fantasy since 2010
Our Story
Innové Couture is a distinctive luxury brand founded by Simone Myson in 2010. This avant-garde label ingeniously revitalizes antique textiles and relics, seamlessly weaving them into contemporary and modern masterpieces. With a commitment to sustainability and quality, each piece tells a story of craftsmanship and innovation.

Our Values
Craftsmanship
Innové Couture is a fashion house and multi-brand boutique offering bespoke tailoring, curated designer collections, and handcrafted leather goods for the modern wardrobe.
Sustainability
We repurpose antique textiles and relics, giving them new life in contemporary designs.
Innovation
Blending heritage with modern aesthetics to create truly unique fashion statements.